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Hunting the Killer Idea

49.99 NZD39.99 NZD

Killer Ideas. They’re out there. Wild, unpredictable and dangerous. So powerful they can stop a person in their tracks, turn a life around, start a revolution, or even change the world.

But where do they hide and how do you hunt them down? Tame them, claim them, bring them under your control before unleashing them back on the world?
 Hunting the Killer Idea takes the intrepid reader through the jungle of the mind as the creative process is brought to life in vivid detail. Examining what it is that makes great ideas stand the test of time as we attempt to capture the essence of creativity. 
 Visually stunning and surprising imagery accompanies the insightful stories, interviews and nuggets of wisdom, illuminating the creative process as the hunter ventures deeper into uncharted territory.
Along the way we talk to those who have hunted down their own Killer Idea and lived to tell the tale. An artist, Ad-legend, anarchist, rock-star, philosopher and many other heros and villains relive the thrill of the chase and pass on their unconventional and original advice.
 Methods of creative idea generation such as predatory thinking, the art of persuasion, the innovation engine, lateral thinking and many others are sized up to see if they’ll come in handy when night falls and the beasts begin to stir.
 Whether you’re the creative type or not, starting a business, studying, making art or just mucking around. This book is essential reading for anyone who knows they’ve got a Killer Idea hiding somewhere deep inside – and the time to hunt it down has come. ■

Hunting The Killer Idea:
• Captures the creative process in a fresh, unexpected and compelling way like never seen before.
• Assembles the big ideas and sharpest insights from around the world to create the definitive guide to creativity.
• Hunting is not only of practical use in terms of approach and technique, but is also a source of inspiration to help break through the barriers we all encounter.

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